Live and Real Time
Real Time Data
Markdata gives users access to Real Time and Live information. iReports also has functions which allow you to see exactly who your viewers are. In this way, TV channels can take actions immediately over program channel lineup and the results of their decisions and the effect on their concurrence.
Live and other Audience Currencies
In addition to this you can check live data as well as other currencies. With iReports, you can check who watched a show live and who watched the show later and also their audience profile.